http://BookBitesRadio.com Book Bites Radio Copyright 2009. All Rights Reserved. lynne@LoveYourLife.com (Lynne Klippel) en-us Sat, 28 Jan 2012 18:15:55 GMT AudioAcrobat RSS Feeder 1.25 Business 1440 http://lynneklippel.audioacrobat.com/albumart/1004.1327774555.jpg http://BookBitesRadio.com Lynne Klippel and Christine Kloser Discussions on Writing, Editing, Self-Publishing, and Marketing your non-fiction, inspiration and business how-to books. no book,writing,editing,self,publishing,marketing,non,fiction,inspiration,business,how,to Lynne Klippel lynne@loveyourlife.com b31f919c-9143-b98b-a266-334fe06c0a4a Mon, 01 Feb 2010 11:00:00 GMT 00:50:04 Lynne Klippel and Christine Kloser no Choose the Right Book Cover Design! Your book cover is way more than product packaging. It’s actually your most powerful marketing tool. It’s the foundation for your brand. If you want to attract more customers, sell more books, and build your business to new heights, you are in the right place! Our guest today is Ron “Hobie” Hobart. He and his business partner, Kathi Dunn, and their team at Dunn and Associates have created success tools for authors, speakers and experts for more than two decades. After working with premier authors and speakers like Mark Victor Hansen, Ken Blanchard, Tony Robbins, John Edward, Deepak Chopra, and Sylvia Browne as well as publishing giants like HarperCollins, Simon and Schuster, Prentice Hall, Ballantine, Random House, and Bantam, Hobie is here to share with you insider information on what makes a book cover work. Because this is such a crucial topic, Hobie and Kathi created a document so you can see book cover makeovers as you listen to this fascinating interview. http://www-dunn-design.com/bookbites/handout http://lynneklippel.audioacrobat.com/deluge/6c9997ea-0672-2d89-73d1-3cbd2d29337d.mp3 257dbb18-8649-858b-5869-175705f2ebd5 Mon, 04 Jan 2010 16:08:21 GMT 00:36:52 Lynne Klippel and Christine Kloser no 2010 Book Marketing…what’s new in book marketing and promoti Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the innovative Social Media/Internet book marketing campaigns. She is the author of five books, including Red Hot Internet Publicity which has been called the “leading guide to everything Internet”. AME is the first marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically works with social networking sites, micro-blogs, blogs, book videos, and relevant sites to push an authors message into the virtual community and connect with sites related to the book’s topic, positioning the author in his or her market. AME has had 10 recent books top the bestseller lists including New York Times, USA Today, and Wall Street Journal. Penny produces an outstanding ezine, one of our favorites, which we open as soon as it arrives. When we met her this fall, we found she was even more wonderful in person- funny, smart, and on the cutting edge of book marketing and publicity. This is the perfect interview to get you jazzed and ready for 2010. Learn more about Penny and AME http://www.amarketingexpert.com http://lynneklippel.audioacrobat.com/deluge/586cb7d0-2bc2-f111-7412-2f5a8c07febc.mp3 907aacae-20b4-1364-ca98-a000619895d7 Tue, 15 Dec 2009 16:03:57 GMT 00:42:06 Lynne Klippel and Christine Kloser Discover what you need to do to build a successful business using the power of the Internet no How To Gain Massive Visibility on the Internet to Build Your Kathleen Gage is our of most trusted colleagues, helping Love Your Life Publishing create 2 best-selling books and training many of our authors on internet marketing techniques. In this interview, Christine and Lynne chat with Kathleen about what it really takes to get attention on the internet for your book or your business. Before you begin the recording, be sure to grab a pen. You’ll want to take notes on all the outstanding information Kathleen shares in this interview. Kathleen Gage aka The Street Smarts Marketer™, is CEO and founder of Turning Point, Inc. and Maxwell Publishing. Kathleen is a globally recognized Internet Marketing expert is a frequent featured expert on radio, teleseminars, live conferences and more. She is an Amazon.com bestselling author; an Internet marketing and publicity advisor; and an award-winning keynote speaker. Kathleen is a highly results oriented business advisor who works with spiritually-aware speakers, trainers, consultants, entrepreneurs and authors who ready to turn their expertise into money-making products and services. Her unique Street Smarts Marketing™ Series programs are designed to help you achieve the business results you desire in the most efficient, cost-effective way possible. http://lynneklippel.audioacrobat.com/deluge/9096058b-38fb-f39b-6e1b-1cf4a6272409.mp3 d3c4542c-d543-d40b-816f-2256fcaf9fb8 Wed, 02 Dec 2009 16:01:13 GMT 00:27:17 Lynne Klippel and Christine Kloser no Your Book is MORE Than Just a Good Read…. On today’s call we will meet Frank Kickbush, author of the book, The Secrets of Self-Leadership: Map Your Destiny Using Your Inner Compass and expert in creating workbooks and training courses based on the material in your book. As you know, the most successful authors have a raft of materials related to their books. Today, you’ll meet a man who knows exactly how to create great learning materials based on your book. As a successful consultant for 20+ years, Frank has designed, written and delivered numerous adult training courses. Frank currently provides a training business development service to non-fiction authors creating training programs and products to compliment their book including: Workbooks; Study Guides; Home Study Courses; eCourses; Teleseminars; Speeches; Audio and Video products. On this show we will explore why and how authors can develop training products to compliment their book and what authors can do to dramatically increase their influence of their target audience and grow their business in a major way. To learn more about Frank and his outstanding services, visit http://frankkickbush.com/ http://lynneklippel.audioacrobat.com/deluge/5fe9686f-3042-8a99-88d1-c3e14d0f244f.mp3 0a7c9465-3fa3-aa06-2d70-a60b74176003 Sun, 11 Oct 2009 14:57:59 GMT 00:35:21 Lynne Klippel and Christine Kloser no How Do You Speak About Your Book When You Are Terrified? This is a very special call for all authors, but especially for you if you have stage fright? Meet Janet Esposito, author of Getting Over Stage Fright: A New Approach to Resolving Your Fear of Public Speaking and Performing. Janet’s book is so special that Love Your Life Publishing, Inc, selected as our first published book. Janet is the president of In The SpotLight, LLC, a company devoted to helping people overcome fear of public speaking and performing. Janet writes and speaks from her own experience with this challenge and from more than a decade of helping others to master their fear. Her best selling book, In The SpotLight: Overcome Your Fear of Public Speaking and Performing, and her CD, In The SpotLight: Guided Exercises to Create a Calm and Confident State of Mind, Body, and Spirit While Speaking or Performing, as well as her workshops and personal coaching, have helped thousands of people better manage their performance anxiety and achieve a level of comfort and confidence they never thought possible. Janet writes and speaks with a depth of understanding, compassion, and inspiration. She is a master guide on this journey as she deeply understands both the problem and the solution! Janet’s newest book, Getting Over Stage Fright: A New Approach to Resolving Your Fear of Public Speaking and Performing, is a great sequel to her first book. It provides a comprehensive mind, body, spirit approach to working through stage fright and offers a wide array of techniques and practices to help you resolve this fear. This interview is so powerful that even if you LOVE public speaking, you will be blessed by the information you learn from Janet about showing up in a more powerful way in your life and your business. http://lynneklippel.audioacrobat.com/deluge/8040d0f8-de39-0483-5320-69b067282be2.mp3 4fe795eb-e9d1-339c-7cb4-c3dad1e3e4a3 Tue, 25 Aug 2009 14:54:15 GMT 00:30:09 Lynne Klippel and Christine Kloser no Using Your Book to Gain National Prominence- A Case Study Join us for an inspiring discussion with nationally recognized author and expert, Bill Losey, CFP, CSA. Bill will be sharing his inspiring story of how he turned his book idea into book reality and leveraged his book to become one of the nations most recognized authorities on retirement planning. We’ll be asking him to share his book marketing strategies so you can follow in his footsteps, too! Bill Losey, CFP®, CSA, America’s Retirement Strategist®, is a highly sought-after advisor, retirement authority, thought-leader, author and TV personality because he makes the complicated and mundane topics of investing and retirement fun! Bill has over 20 years experience in the financial services industry and is a Certified Financial Planner™ practitioner, a Certified Senior Advisor and Certified Retirement Coach. He is the author of Retire in a Weekend! The Baby Boomer’s Guide to Making Work Optional (a 2008 Finalist at The Indie Excellence Book Awards), Founder of National Retirement Planning Month, and he publishes Retirement Intelligence®, an award-winning weekly newsletter that reaches thousands of subscribers worldwide. As a qualified professional in the areas of retirement strategies, personal finance and investing, Bill is the resident retirement expert on CNBC’s “On the Money”, as well as a frequent contributor on KABC in Los Angeles and Federal News Radio in Washington, D.C. Bill has also been interviewed by or appeared on Oprah & Friends, Martha Stewart Living Radio, Montel William’s “Montel Across America”, the CBS Evening News, FOX Business Network, CW11 Morning News, the CBS Radio Network, AARP Magazine, CNNMoney.com, Forbes, Aol.com, BusinessWeek.com, Kiplinger’s Personal Finance, CNNfn, FOX’s “Hannity & Colmes”, Yahoo! Finance, Bloomberg Business Radio, FOX News Radio, Wall Street Journal Sunday, and hundreds of radio stations nationwide. Listen now to learn how Bill leveraged his book into this phenomenal success. To follow in Bill’s footsteps and use the same step-by-step system he used to get HIS book done, check out getyourbookdone.com today. Or, listen to our FREE teleclass that features Bill’s success story at gybdpreview.com. We want to help you get YOUR book done! Visit Bill’s website: www.retireinaweekend.com http://lynneklippel.audioacrobat.com/deluge/408175c6-624d-fc7d-7040-895b1b520d46.mp3 8404afb9-0b7e-cff7-03c7-bec23116f8d1 Sat, 01 Aug 2009 14:46:16 GMT 00:23:27 Lynne Klippel and Christine Kloser no Why Is It So Hard for Authors to Enjoy Selling Books? Join us for an empowering and informative discussion with best-selling authors Judith Sherven, PhD and Jim Sniechowski PhD. Authors of multiple books, Judith and Jim freely share their journey from book marketing newbies to book marketing experts. As guest experts, they’ve been on over 1500 television and radio shows including Oprah, The View, 48 Hours, CNN, Canada AM and The Daily Buzz. There’s a good reason why it’s challenging for authors to feel comfortable with selling books. In fact, in this interview, Judith and Jim explain what’s keeping you blocked and how you can make some simple shifts in your thinking and behavior to start enjoying the process of marketing your book and increase your book sales significantly. The Heart of MarketingJudith and Jim also share key concepts from their outstanding new book, The Heart of Marketing: Love your customers and they will love your back. Christine and Lynne offer their commentary on the book and call it ‘recommended reading for all authors and service-based entrepreneurs’. This interview will transform the way you think about marketing your book so that you can see book marketing as a service instead of a dreaded chore. To learn more about Judith and Jim visit their websites: www.theheartofmarketing.com www.judithandjim.com http://lynneklippel.audioacrobat.com/deluge/874387f9-9ac4-9007-01b2-24204be7186b.mp3